Delegates recommended that germany pursue its fight against racism and intolerance with specific measures reinforcing social cohesion and integration. Sporting timeless hues, callouts to carmelo anthony and bold lettering, the air jordan i equality brings attention to the movement in classic form. Make a simply powerful statement in this nike tshirt, a classic look with drifit wicking technology that. Nike is an equal opportunity employer, which means we will not discriminate against any individual. Defining the nike playing field and the rules of the game. The new ad, which debuted on sunday, aims to inspire people to take action in their communities, nike said in a release. Nikes firstever just do it ad for germany is a glorious, sprawling. Nike has a long history of speaking up for causes that reflect its values. Nike has launched a new campaign called equality that stands for the companys belief in respect and equality on. Dalilah muhammad, who was recently featured in nikes new equality campaign with serena williams and lebron james, spoke about president donald trumps recent executive order.
The new nike campaign, equality, is supported by a new film featuring lebron james, serena williams, kevin durant, megan rapinoe, dalilah muhammad, gabby douglas and victor cruz that amplifies the voice of athletes, using the power of sport to create conversation, inspire people to act and press for lasting change in their communities. Why nikes new equality ad made a serious impact duration. Nike uses power of sport to stand up for equality business wire. Nike has unveiled a new video promotion above extolling the inherent virtue of equality in sports. The nike equality mens tshirt features signature details on soft, sweatwicking fabric for allday comfort and lasting wear. Nike has released a new commercial, promoting diversity, inclusion and equality. Federal antidiscrimination agency antidiskriminierungsstelle. Lebron james, serena williams star in powerful nike. According to cbs, nikes stock has soared over the past year, seeing a 5 percent increase since labor day the day it revealed that kaepernick. Dalilah muhammad, featured in nike equality campaign. Undefeated teased on instagram its latest air force 1 slated to drop this coming monday.
Nke today launched equality, a multifaceted drive that raises nikes voice and uses the power of sport to stand up for the. Please include at least one socialwebsite link containing a recent photo of the. Nike athletes share what it means to be true in competition and in life, and how it feels to be a part of a movement thats changing the world. That continues today with equality, nike s ongoing effort to encourage people to take the fairness and respect they see. With andreo bezic, kika cicmanec, lebron james, jessica lee walter. The nike equality betrue tshirt promotes diversity and inclusion, and expresses nikes commitment to advancing those ideals.
Nikes new campaign is a bold, brilliant call for equality. The company premiered a chilling commercial during sundays grammy awards. Nikes message, coming at a time of weekly protests across the country, is one that athletes, such as james, curry and williams, are increasingly embracing, choosing not to. Standing up for equality in germanys schools download the 32page report. Nike s new campaign is a bold, brilliant call for equality. Nike is proud to support numerous national and local organizations that provide services to underrepresented youth, including africanamerican youth, during the year, through mentorship, leadership development, coaching, city league sport programs, and other community initiatives. For it to sound at least as good as any highend console or rack gear, and with all the features and functionality that digital brings. Nike has recently released an ad they have called equality. The air jordan 1 retro equality features a black and white silhouette with a. It will then release on the retailers website on december 28. For the music, legendary german composer hans zimmer recreated.
The nike equality betrue tshirt promotes diversity and inclusion, and expresses nike s commitment to advancing those ideals. Nike has harped on equality to be the motto of their black history month campaign. Adidas vs nike popularity by gender germany 2017 statista. This version of the air force 1 low comes in a black leather upper offset by the equality in white printed on the heels. Shop nike mens drifit equality print tshirt online at. Nike puts diversity in the limelight in equality ad. Nike launches equality campaign driven by lebron, serena. Nike is an industry leader in the fight for lgbtq equality, earning top marks on hrcs corporate equality index for over a decade, supporting marriage equality, speaking out against discriminatory legislation and supporting the equality act. We may not look or act the same, but we all share the same. Supporting that message and celebrating inclusion for all, the shoes. It prohibits discrimination mainly in the world of work. Thats the idea behind nikes new initiative, a film titled equality, that is set to premiere during the grammys tonight and again next week during the nba allstar game. This protection is based on germanys general equal treatment act allgemeines gleichbehandlungsgesetz.
The 90second spot, titled equality and raising the question is this the land history promised. Jordan, equality is a rallying call by the brand to encourage people to take the. Day and nike celebrates the annual holiday with an allblack nike air force 1 low featuring bold equality branding in white across the. As images of athletes from various walks of life scroll across the screen, a voiceover. Equality and antidiscrimination approaches in germany mario peucker european forum for migration studies university of bamberg germany introduction it is an unanimously agreed fact that the struggle against discrimination can only be effective and lead to sustainable social changes towards a more open and just society if this struggle is. David blaine sews his mouth shut in insane trick wjimmy.
Nike also changed their profile photos across social to a black image with one word in white. Speaking to the themes of race, prejudice and civil justice, a 90second video draped in sam cookes a change is. Jordan appear in a new ad by nike called equality, which will air sunday night during the grammy awards according to. According to nike, the effort is focused on encouraging people to take the respect and fairness they see on the field and translate it off the field. Air jordan 1 retro high equality jordan sole collector. Germany is progressing towards gender equality faster than the eu.
Germany was encouraged to strengthen its policy on gender equality, particularly in the labour market. The equality campaign encourages people to take the fairness and respect. Lebron james, serena williams, kevin durant, alicia keys and michael b. Between 2005 and 2017, germanys score increased by 6. The nike air max 97 german country camo will drop at 43einhalb locations in germany on december 20. Encourage people to take the fairness and respect they see in sport and translate them off the field. On sunday nike released a politicallycharged campaign titled equality. This statistic shows the results of a statista survey conducted in germany in 2017 regarding the popularity of adidas and nike, by gender. Buy nike air force 1 low equality kixify marketplace.
Nike ad sends serious message about equality, opportunity. It features a full blackbased upper with equality embroidered on the heel above a matching gold nike swoosh logo. Lebron james, serena williams star in nike equality campaign. Standing up for equality in germanys schools open society. Submissions should come only from the actors themselves, their parentlegal guardian or casting agency. Nike uses power of sport to stand up for equality nike news. As part nikes equality collection, the mostlyblack. If you havent seen it, it can easily be found on youtube. Equality has been designed to be the perfect eq to let your mixdowns shine. Tiger woods part of nikes politicallycharged equality. Turn on looping for your embedded video so it will play over and over and over and over and over and you get the idea. An air jordan 1 retro high equality is expected to release. Directed by john hillcoat, nikes helden celebrates german athletes. Equality and antidiscrimination approaches in germany.
This nike lebron 15 comes dressed in a clean black and metallic gold color scheme. Nike air force 1 low equality black white style code. Nike has launched a new equalitythemed advertising and social awareness campaign, including a film featuring several sports celebrities, as well as. Learn what this years dates, graphics and colors represent, and find out when nba players will wear equality and bhm apparel on court. According to business insider, that simple phrase is the basis for nikes new campaign that speaks up for equality. Thats why our family of brands include jordan and converse. Nike delivers innovative products, experiences and services to inspire athletes. Using the power of sport to inspire and uplift, all nike equality products support and celebrate our commitment to inclusion for all. The simple design of the shoe comes with subtle features such as shop nike air force 1 low equality.
16 355 94 238 543 1193 576 238 1462 1500 1025 1093 469 431 1010 3 516 1194 1350 218 637 1128 500 1394 1481 1327 678 237 820 684 1213 1136 503 562 276 159 1476